New features, good vibes: Welcome to Summer '25 Edition

The Summer '25 Edition is a new horizon of 150+ upgrades that unlock your creativity. We’ve dropped new features across every corner of Shopify, so you spend less time dealing with technical challenges and more time building the brand you actually want. 

Here’s the lowdown on what’s new, why it matters, and how these updates play together to make your life a whole lot easier. 

Design flexibility at your fingertips 🎨

Meet Horizon—a theme foundation that combines beauty and flexibility. Create and customize a stunning storefront with Horizon’s preset designs or generate your own from scratch.

With intuitive Theme Blocks, you can drag, drop, and customize your shop easily—no coding required. If you want something more unique, just describe your idea to our built-in AI, and it will generate custom content blocks just for you. You won't have to compromise speed for style, as our conversion-boosting templates are seamlessly integrated.

• 10 ready-to-use presets: choose one and customize to your taste.
• AI Block Generation: describe what you need, like "seasonal discount banner," and watch it happen.
• Theme Blocks: rearrange your layout effortlessly, just like moving apps on your phone.
• 30+ content block options: preview and choose what looks best, adding only what you love.

If you prefer starting from scratch, our AI Store Builder has got you covered. Whether it's your first shop or your 50th campaign, just type a description of your brand, and AI will craft custom designs that capture your vision. Choose a style that speaks to you and personalize your design with a click.

• Get something totally unique by describing your vision.
• Three stylish custom designs spun up in seconds.
• Focus on the fun aspects of finalizing your shop instead of staring at a blank canvas.

Ben Attwood, founder of Clubhouse Skin, feels having Horizon when he launched would have saved him not just money, but time. 

“Because my product was so brand-led, I felt the need to invest in a web designer early, which is a significant cost,” he says. “If I had Horizon available at the time I could have launched my [store] without the need for external support and saved £5000–7000 that could’ve been invested into the business elsewhere.” 

Horizon offers the best of both worlds—effortlessly use and customize our theme presets or unleash your creativity by building something new. 

“Merchants can now translate a vision they have for their online store into something real much faster and without needing to code. As with everything we do here, we want to make the complicated easy so entrepreneurs can focus on what truly matters: growing their business and connecting with their customers," says Vanessa Lee, Shopify’s VP of product.

Retail at light speed, your brand in every detail 🏪

We took Shopify POS and made it more intuitive and responsive. The new redesigned POS app puts speed and brand energy front and center. Serve, sell, and connect even faster with a checkout that’s a delight to use (and on brand).

• Smoother nav + smarter search = your team connects with customers more seamlessly.
• “Ship and carry out” lets customers leave with what’s in stock, the rest is shipped—no awkward juggling.
• Brand it your way—Display Editor lets you place your logo and colors with intention, so your brand energy flows through every screen.
• Turn your phone into a payment terminal with Tap to Pay—no hardware needed. 

Preston Arroyo, retail tech manager for Tecovas, has the latest POS at two of the brand’s retail locations. 

“I’m extremely excited about the new Lock Screen capabilities, especially the option to periodically change the background image to keep things feeling fresh and engaging for our teams,” he says. “The clean layout after logging into POS also enhances usability and creates a smoother experience as well.”

Tecovas plans to roll out the latest POS to 14 stores this year. 

Shop app: discovery is more fun than ever before 🛒

Shop app is now a more personalized discovery experience, tailored to the buyer, and an opportunity for new merchant exposure.

No more static scrolling—the feed is dynamic, morphing in real time as buyers browse and search, making product discovery feel like it's reading their mind. It’s your shop, in their pocket, always.

• Real-time recommendations adapt as shoppers scroll.
• Buyers can build, share and collaborate on collections (think: mood boarding made easy).
• Product variants now display as true-to-life visual swatches—matching your store's presentation exactly, eliminating need dropdown friction.

Global scale, local feel—payments made easy 🌍💸

Going global is now easier. You can now sell from multiple entities in one store, bringing all your businesses and legal structures into one admin, making international business feel like, well, business as usual. 

And, Shopify Payments has expanded to more countries—now available in Mexico and 15 new markets in Europe.

Sell from multiple entities:

• One admin to rule them all—manage multiple business entities (online and in-person).
• Unified operations across different legal structures and regions.
• Consolidated reporting that finance teams will actually love.

Manage multi-currency payouts: 

• Less FX fees and financial juggling between accounts.
• European merchants now have more local payment methods.
• Simplified supplier payments allows you to accept 130+ currencies and settle in up to eight.

Your brand, your story—even in AI shopping chats 💬

As AI shopping assistants become more common, we’re launching the Knowledge Base app to let merchants optimize the answers buyers receive about their store. When someone asks, "What's the best sustainable bedding?" or "Which coffee maker lasts longest?", you can now customize the AI's responses—ensuring your products shine with the unique selling points that matter.

You decide how your brand story gets told, even when AI is doing the talking.

• Control the exact facts you share directly with AI shopping agents about your brand.
• Stay in control of how your store is represented to customers.
• Get insights on what questions real buyers actually ask.

Every hero needs a Sidekick 🦸

Sidekick just leveled up and now can solve more complex problems when you ask questions—connecting more data and doing a deeper analysis to uncover insights you can use to optimize your store. 

Got an unexpected sales spike? Sidekick now digs deeper to show you exactly why. Simply ask questions by voice or chat to get step-by-step solutions. 

It's the same helpful Sidekick, just with new superpowers.

• New reasoning upgrades connect all your store’s data dots and figures out root causes (hello, easy problem-solving).
• Voice chat and screen share: literally talk through roadblocks in real time.
• Instantly generate slick images for free.
• Now supports 20 languages—AI that speaks *your* language.

"We're just beginning to scratch the surface with Sidekick. In our initial trial, it proved remarkably effective at inventory management—identifying the exact restocking priorities our purchasing team would have chosen,” says Klavs Steenhof, head of digital at INTERSPORT Group.

“The businesses that will thrive are those embracing AI across their operations, and Shopify enabling this so seamlessly means we can focus on what matters most—growing our business."

A whole new way to entrepreneur 🎉

Everything is designed for you to stress less and shine more. From setting up the perfect theme to easily transacting dollars (or euros, or yen), Shopify is creative, fast, and never in your way. Now get out there and make something amazing—we’ve got your back.